Avoid these marketing mistakes for your brick and mortar business!

I spent a couple of hours on Friday researching some of the local businesses in my home town looking for websites, blogs, social networking information, etc and what I found was NOT pretty.

Exposed!

Not everyone has a website! I am so surprised that in today’s business atmosphere everyone does not have a website. Those websites that do exist are not necessarily doing the businesses any favors either. Some are not easy to read, tell me nothing I want to know and either have really small font or spelling errors.  Shocking, isn’t it? How do they expect to attract new clients or customers?

A website is like having a sign in the window letting everyone know you are in business. It’s no longer feasible to hang a shingle outside your business and hope everyone will come.  They won’t.  That may seem a bit harsh but by not marketing yourself online you are missing out on an opportunity for growing your business like you never have before.  I won’t quote statistics because they change hourly but it would be fair to say the majority of customers check out local businesses before they walk in the door.  What a shame if they don’t know you exist.

Put Blogging to work for you!

Blogging is a golden opportunity to educate your customers on your products and show them how your products or services are the answer to all of their needs, whether it’s the latest walking shoe or a new service you are providing.  Blogging encourages readership, which will increase your client base, dramatically leading to more sales and more profit.


Why wouldn’t you blog?

Social networking sites such as Twitter or Facebook give you a golden opportunity of interacting and connecting with people, responding to their questions and building a reputation as the person to go to when they are in need of your product or service.  It’s a proven fact that people do business with someone they trust so what better way of building a credible reputation than connecting via social networks.

It’s not easy

Maintaining an online presence and building a reliable reputation does not happen overnight.  It does take hard work and time, but it doesn’t have to be overwhelming.  Consider the time spent as an investment into your business, the same as if you placed an advertisement in the yellow pages of the phone book.  Do you know very few people use the phone book anymore?

It’s your choice

Take the first step and ensure you have a website that shows you at your best; start blogging and connect with your customers using social networks.  None of it has to cost you a great deal of money but it will reap huge benefits so why wouldn’t you want to get started today? The choice is yours.

All the best,

PS: I am here to help.  Don’t be overwhelmed when I am only a phone call or email away from guiding you in the right direction. Email me right now at carolann@loracvs.com to arrange for your free ½ hour consultation.

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