It’s never too late to start promoting your business and since this is the beginning of a brand new year it’s a perfect opportunity to develop a marketing strategy by using both fresh new ideas and traditional methods that work.
With a clear understanding of what your business represents, who your target customer or client is and what you can offer them, your chances of success will be greatly improved. That is not all though. What are the long range goals for you and your business? Where do you see yourself and your business in five, ten or twenty years? Think about it, because it’s important.
A marketing plan is similar to planning a trip in your car.
You purchase a car, obtain a drivers licence and vehicle insurance, plan the destination, obtain a map, know your budget and arrange for accommodation and events. Leave just one of those details out and your trip may still happen but probably not the way you thought it would. Would you drive your car if it arrived without a steering wheel? Of course not, so why would you operate a business without a marketing plan? You will be all over the place.
That’s not to say you shouldn’t market your business in many different ways ~ you should. But having a plan keeps you focused, on track and more importantly, it gives you the tools to evaluate the success of your plan.
Branding your business
“Branding” seems to be the buzz word at the moment and what that actually means is creating an image for your business. Only you know what type of appearance you and your business wish to portray. There are a variety of methods used for creating an impression using tools both offline and online and depending on the type of business some work better than others. It’s essential not to focus on just online methods and ignore traditional ways of promoting offline because both methods are important.
Use traditional networking methods
There is no doubt that traditional networking works and it does because business owners are connecting with their customers and clients and creating an impression whether it is through face to face meetings, providing excellent customer service or just being in the right location.
Creating an Online Presence
Creating an online presence through a website and social media networks is also effective and definitely expands customer awareness and helps to establish a brand. Don’t let the thought of online marketing or social media cause your eyes to glaze over. It’s not complicated or time consuming and does not have to be expensive, nor is it just for big businesses with huge budgets. Online promotion should be a major part of every business’s marketing plan.
Take action on types of Marketing Planned
Taking action is the next step but only after a decision is made on the types of marketing to be used and whether they will include advertising, relationship building, direct marketing, promotions and events or other methods and all the necessary tools are in position. Having a system available to evaluate each step will make it much easier to know what does or does not work. It’s perfectly acceptable to change your plan as you move forward as long as you know why you are doing it and what you hope to achieve by doing so.
Marketing is the key to a Business’s success
Whether a business has been operating for 10 years or is in the early start-up stage, marketing will be the key to its success. It does take creativity and a plan to follow, guiding it along the way – like a road map. Remember it’s never too late so don’t delay – the time to start your new marketing plan is now!
Wishing you success in your business,
PS: A FREE Website Magazine is the one magazine that focus exclusively on the business of running a website: tips for successful websites, solutions for enhancing website traffic, the latest Internet industry trends and statistics, as well as news analysis on the Internet industry.