Having a WordPress website is part of doing business
Those businesses who don`t have a website are doing themselves a disservice. If your customers or clients cannot find you on the internet they will use your competitor’s services or buy their products and not yours. That is a fact. We can convince ourselves otherwise but no matter how we look at it anyone who is in business needs a website.
I recently interviewed several local authors who have written books and during the interview they were each asked if they had a website. Not one said yes. One author was easy to find because she is very instrumental in promoting local authors and is part of a provincial writing association. The others were not so easy to locate. What a shame, because their books are extremely interesting and important. By having a website each of these authors could be promoting their books and thus increasing sales.
Traditional marketing is not enough anymore. The phone book has almost become obsolete and with mobile devices and the internet the majority of customers look online for products or services.
I was at my daughter`s home awhile ago and asked for her phone book because I was looking for a local business and wanted their address. I was told that she didn’t have one and quickly searched on her mobile device for what I was looking for.
It doesn’t have to be difficult and it`s possible to have a site online in a few short hours. The first step is to register and purchase a domain name, contract the services of a web host server, download wordpress which is free and insert relevant content. I know it`s actually not that simple but those are the basic steps.
WordPress – Build your website Today
Domain Name: A domain name is the name you choose as the name for your website. This can be your business name, your personal name or something that represents the products or services you sell or perform. This must be registered and purchased and can only be used if no one else has already reserved it.
Choosing a name can appear to be daunting unless you are fortunate to have the name of your business or your personal name available. Probably you have heard how important it is to have names that people search for or recognize. For example if you have a shoe store in your community, then probably the name of your business is what your domain name should be. If not, choose something your customers would recognize so you are easy to find.
Example: One of my websites http://roamingrv.com had its name created as a resource for RVers while http://writefortravel.com is all about travel writing and travel. They have keywords in their names that are searched for regularly and so are easily found by anyone looking for their resources.
Companies that you can register your domain name are godaddy.com and yahoo.com but they are not the only ones. Prices vary from company to company so make sure you shop around comparing what they offer to others.
Web Host: This is a service provided to people or businesses to have their website accessible on World Wide Web. There are free web hosting services available but they may be limited in services that are offered.
It is preferable and recommended that web hosting be purchased and once again there are many organizations or companies that offer this service. There are all types of web hosting available but for the inexperienced it is advisable that they contract with a recommended reliable server.
Ask your friends or business associates what webhost server they use and do some research as to which will meet your needs. Once again compare packages and determine which one will be best for you and your business.
I personally use Hostgator and find their customer service to be excellent. Each and every time I have had questions or concerns they have responded immediately and stayed with me until my problem was corrected. I pay around $15.00 per month for an unlimited number of websites. However, there are other web host providers that are equally as good such as Reliable web hosting from Yahoo! Web Hosting – 25% off!
What is WordPress?
It is publishing software that is easy to use and has a very active community which is available for anyone needing information or assistance. Plus it is free. There are many free templates available that can be modified and plugins added to and are easy to work with. Although There are also templates available for purchasing which has more to offer but the free templates are perfectly acceptable for anyone just starting out. I still use the free template themes for many of my own sites. I also have purchased Genesis Framework and absolutely love it.
Download and Install WordPress:
WordPress is relatively easy to install and the process takes less than five minutes to complete. You will need access to your site and its directory and software before proceeding with the installation. This is usually done through the cPanel (hosting control panel) and using the web hosts tools. My Hostgator account offers Fantastico which automatically installs WordPress for me. Most web hosts offers tools for WordPress installation, making it much easier for the inexperienced.
Instructions as provided by WordPress for Fantastico
1. Login to your cPanel account and click on the Fantastico (or Fantastico Deluxe) option
2. Once you enter Fantastico on the left hand side there is a ‘Blogs’ Category under which WordPress is there. Click on it.
3. Click on the ‘New Installation’ Link in the WordPress Overview
4. Fill in the various details and Submit.
5. That’s it you are done!
Once your website is set up the next step is creating content and inserting it. It’s possible to have many pages, categories, sub-categories and sub-sub categories. Pictures, videos and articles can be posted and should be relevant to your product or service. Make it interesting and informative and by using the plugins and widgets available, your website will be completely yours and one of a kind.
You have now made it possible for your clients or customers to find you and have given them a reason to do business with you or your company.
All the best,